By: Erin Brady

New skincare backed by unique, effective ingredients, from the drugstore to the department store and everywhere in between:

AVEENO^® Smart Essentials™ is the first line of smart skincare designed to cleanse, nourish, protect and treat stressed skin.  This innovative line keeps what’s good for your skin IN – and the bad OUT.  Formulated with ACTIVE NATURALS^® Southernwood, a natural combination of saccharides and polyphenols, to bind water to the skin while infusing it with antioxidants.   We found this lotion was perfect for transforming skin into a healthy, energized state, even when life gets crazy.  This line includes a Pore Purifying Face Wash, Daily Detoxifying Scrub, Moisturizer with SPF 30, Nighttime Moisture Infusion and an Anti-Fatigue Eye Treatment.  Available at drugstores and mass retailers nationwide: www.aveeno.com

RoC^® Retinol Correxion^® Sensitive is a new gentle, yet effective RETINOL CORREXION^® SENSITIVE line is designed specifically for sensitive skin and retinol beginners.  For those like myself who have tried to use retinols in the past and have given up due to peeling, sensitive skin, this is for you!  The unique formula releases slowly overnight, diminishing fine lines, wrinkles and crow’s feet with virtually no irritation.  96% of women saw improvement in their skin with no redness or irritation after just one use, according to a clinical study.  This line includes a Sensitive Night Cream and Sensitive Eye Cream and is available at drugstores nationwide: www.rocskincare.com.

Peter Thomas Roth Un-Wrinkle Crème: The latest addition to Peter Thomas Roth’s ridiculously popular and effective Un-Wrinkle line is a powerful blend of nine anti-aging peptides that are infused into this intensive moisturizing cream.  The breakthrough new BoNt-L peptide works in synergy with the Un-Wrinkle blend to reduce the depth of fine lines while increasing youthful elasticity and bounce.  This luxurious cream nourishes and soothes skin to provide superior moisturization. Skin is left visibly replenished moisturized and looking years younger.  Available at Sephora stores nationwide and www.peterthomoasroth.com

H20+ Aquafirm Weekly Active Foam Mask: Finally a mask that you can see and feel working!  This mask starts off as a gel but upon contact with your face, turns into a fabulous, frothy foam.  The foam tingles and stimulates the skin, delivering a deep surge of hydration, one you can actually feel!  The sea-sourced barrier envelops the skin and immediately firms and plumps to get rid of expression lines and creases.  The secret ingredients include Marine Microspheres (plump the appearance of fine lines from within), Sea Nutrient Barrier (a fusion of algae and oat extract for an instant lift) and Brown Sea Kelp (protects skin, supports collagen levels).  If you use this product once you’ll have smoother skin, and use it once a week for about 5-8 minutes for enviable, young-looking skin, and did I mention it’s fun?!  Available at H2O stores nationwide and www.h20plus.com.